What Is Better – SEO or PPC?
Are you currently choosing of which technique to use in order to increase the revenue from your internet business? Are you struggling between PPC and SEO and can’t make a decision on which one will be the most appropriate for you? Let’s review both search engine marketing tools.
The major difference between Pay Per Click and Search Engine Optimization is that Pay Per Click is a paid ranking and every click you get will cost you money, while Search Engine Optimization is aimed at achieving good rankings in organic search results. It does not necessarily mean that SEO process won’t cost you anything, as you can choose outsourcing your seo and pay an seo company to do al the work instead of you. SEO price mostly will depend on servise package a company will provide you.
The main advantage of Pay Per Click advertising is that it is instant, you can create and start a campaign in one day, whilst Search Engine Optimization is a time consuming process, which takes months of work and usually involves changing your website to make it more friendly to search engines. You can not expect the results from SEO at once, but if you do everything right, you will be happy to see the improvement of your organic search engine position.
In contrast, Pay Per Click ads will become a permanent cost for a business over time, but will generate very quick results, which can be very useful for short term promotions, as there is much lower initial cost involved.
When making a choice between both online promotion tools, you would certainly give your preference to the one, which can give you some tangible results. Here you can face some problems evaluating the initial SEO value against the initial cost of implementing it.
What can not be measured, can not be evaluated. PPC campaign can be assessed more easily as you will be dealing with your investments and received in a relatively short term.
PPC campaign providers like Google and Yahoo provide information on each ad performance. No need to set up any extra tracking, as leads or sales can be tracked by adding a code, meaning that the cost per sale or lead can be tracked from the start.
Quite the opposite, measuring your seo activity results is a more complex process and demands an installation of website analytics package or log files.
Usually internet marketing professionals suggest using both SEO and PPC, as one complements another and generate better results in a long term perspective. For instance, once a website is ranked well within the search engine Pay Per Click can still be used for short term promotions, keyword tests and quick traffic generation.




