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Did you know that only the first anchor text found on a page, per the order in the HTML, is credited by search engines? If you linked to your home page three times from one blog comment, each with different anchor text, everything except the anchor text of the link that appeared first would be effectively ignored.

To overcome this problem and to provide an improved user experience, a savvy linkbuilder can implement an internal anchor link using the HTML name attribute (I’ll call it a “named anchor link” from now), and then link build to the both the home page and this new named anchor link.

A named anchor is just a reference link to a particular part of a page. If you’ve ever noticed a link that said “go to top of page”, then you’ve seen a named anchor link. For more info on named anchor links I recommend W3 Schools, but if you’re ready to get started now we can be done in practically no time at all.

Let’s start with a hypothetical example

We’re going to pretend that you are the CEO of a company called “Race Car Guru’s”, and on your homepage you have a section about race car driving lessons and a section about race car rental. You’d like to link build for the search terms “race car driving lessons” and “race car rental”, so you locate a leading “dofollow” industry blog and begin writing a detailed comment. In this comment, you plan to link to your home page for each term, and would like to get credit for the anchor text in both links to benefit your search engine rankings for these keywords.

To receive the anchor text value of both links,  a small amount of HTML needs to be added to the section of your home page first, creating a named anchor link.

The rest of this tutorial can be found at http://www.link-sellers.com/double-your-linkbuilding-efficiency/